SearchWiz™ Search Engine Marketing
SearchWiz™ Readiness Module
For websites in the planning stages, the Readiness Module will provide the research to generate a search engine friendly site outline, navigation & site architecture. For existing sites that are preparing to engage in a redesign, the current site architecture will be examined and compared to the intended modifications to ensure that current search engine listings will still be retained after any file structure changes made during the redesign.
The Readiness Module consists of several of the following modules:
• Keyword Analysis to determine what phrases are actually being searched for compared to the number of sites already competing for those phrases. This provides an understanding of what will be required to get traction for any particular phrase.
• Website outline recommendation – Page topics will be recommended based on your Keyword Analysis
• Competitor Analysis to determine top competitors, and to discover which elements are being leveraged to generate their success, i.e., quantity & quality of content, # of inbound links and their relative value, etc. Content recommendations will be suggested.
• Hard Cost Analysis will be completed to discern advertising options and costs, inclusion fees $ for placement in online directories (a major part of organic search marketing), press release distribution costs, etc.
• Directory Submissions – Determine which directory submissions will yield the most effective results with the search engines.
• Site Assessment – We make sure the site’s code is clean; we determine what the market terrain is like and where you’ll likely be able to make inroads and where you will waste time and money.
Information is power, so the adage goes. The SearchWiz™ Readiness Module will give you the information you need to make the best decisions when planning the structure of your website from a marketing point of view, and will give you an understanding of the level of effort that will be required to meet your Web marketing goals.
FREE Search Engine Marketing Analysis:
How Does Your Company Website Compare to Your Competition?
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